RIDE THE
ATLAS.

Explore the Moroccan mountains

Explore the journeys→

High Atlas Mountains · Morocco

About Ride The Atlas

A family connection to the mountains of Morocco.

Isouktan Family · High Atlas

Born in the Atlas.
Built to explore.

Ride The Atlas was founded by Radouane and his brothers, from the Isouktan family, whose roots are in Morocco’s High Atlas Mountains. The mountains are more than a landscape to us — they are part of our family story and the place that shaped our connection to outdoor life.

From this connection grew a company dedicated to exploring Morocco by mountain bike and ski. We bring these two passions together, sharing the trails, valleys, villages and high mountain terrain that make the Atlas such a distinctive place to discover.

Two ways to explore

One mountain range.
Different ways to experience it.

From the trails of the warmer months to the snow-covered peaks of winter, discover the Atlas through the seasons.

Mountain bikers riding a ridge in the Moroccan Atlas

01 / Mountain Biking↗

Explore by bike

Ride the trails.
Discover the valleys.

Mountain Biking · Morocco

Discover

Ski tourer descending a mountain in the Moroccan Atlas

02 / Ski Touring↗

Explore by ski

Follow the winter.
Find your line.

Ski Touring · Morocco

Discover

Isouktan Family · Moroccan High Atlas

By Bike / By Ski

Explore The Atlas

Find your way
into the mountains.

Three ways to experience Morocco’s mountain landscapes. Choose the journey that moves you.

Mountain biker riding singletrack in the Moroccan Atlas

01 / By Bike↗

Mountain Biking

Ride beyond
the ordinary.

Explore mountain trails, remote tracks and traditional villages across the Atlas.

High Atlas · MoroccoExplore biking↗

Ski tourers on a summit in the Moroccan Atlas

02 / By Ski↗

Ski Touring

Into the
winter mountains.

Climb into the high mountains and discover the Atlas on skis when winter brings snow to its peaks.

High Atlas · WinterExplore skiing↗

Gravel cyclist riding through the Atlas Mountains in Morocco

03 / By Gravel↗

Gravel Biking

Take the
longer way.

Explore Morocco by gravel bike, from remote roads and high passes to the wide-open landscapes of the Atlas.

Gravel · Atlas · Morocco

Explore gravel biking↗

The Founder

Built from a
love of mountains.

Ride The Atlas was created by Radouane to share a different way of experiencing Morocco — through movement, exploration and time spent in the mountains.